WAIT!
You don’t know what Darkhorse is?
Darkhorse is a campaign that fights the negative opinions, stereotypes, and stigmas of women's football.
It shines a light on the women's game and educates everyone in the football industry.
Darkhorse uses a unique strategy that utilises fashion as a method to grow women's football.
Darkhorse currently educates people on football fashion culture, demonstrates football fashion styling, empowers all females, works with football clubs to help them grow and overall promotes gender equality in football.
Once Darkhorse grows, there will be more opportunities to close the gap between men and women’s football, such as…
Collaborations - to encourage more people to become involved in women’s football fashion culture and eventually growing the women’s game. Collaborations may be with businesses, influencers or other campaigns.
Clothing Collections - Darkhorse clothing collections will be on trend, while, maintaining the football focus around the designs. There will also be opportunities for Darkhorse to collaborate with fashion brands.
International Expansion - Football is a global game; therefore, it makes sense for Darkhorse to expand outside of the UK.
jess portch - founder
An enthusiastic, innovative and determined BA (Hons) Fashion Management and Communication graduate and MSC International Marketing student at Sheffield Hallam University. Specialising in sportswear branding, marketing, and creative direction to communicate visual language in a forward-thinking and thought-provoking way. Enjoys researching, developing, and visualising vigorous, creative, and strategic outcomes. Has dynamic visual communication skills with the ability to confidently and effectively relay ideas with precise attention to detail. Working with integrity and initiative, a calm, and confident person who rises to challenges, takes risks, and enjoys responsibility.